Ted Pine talks about "What Consumers really want"

With the industrial economy, it is about controlling costs, getting the costs down as low as possible so we can offer them to the masses. With the service economy, it is about improving quality. The whole quality movement has risen with the service economy over the past 20 or 30 years. And now, with the experience economy, it's about rendering authenticity. Rendering authenticity and the keyword is "rendering."

Take a look at the following link  https://www.ted.com/talks/joseph_pine_on_what_cons...



https://www.ted.com/talks/joseph_pine_on_what_cons...
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